About PRIDE Marketing
In 1989... In 1989, a small group of dealers set out to develop the premier marketing and procurement company in the food service equipment and supplies industry. These dealers wanted to go beyond what was currently being done in the industry and the result is PRIDE.
Member Owned... PRIDE is a dealer-owned organization comprised of over 125 food service equipment and supplies dealers from around the United States and Canada. It connects dealers with manufacturers to promote commerce between them. PRIDE also provides several valuable marketing, financing, and information technology services for its dealers.
First Choice...
Buying Power Because PRIDE is owned and managed by its dealers, there are no individual owners or outside managers to divert PRIDE revenues away from the shareholders. A large selection of equipment, supplies, furniture, and disposables from a wide variety of suppliers allows PRIDE dealers to satisfy most customer needs.
Networking PRIDE hosts dealer and supplier conferences twice a year. These conferences are a great way to increase sales, to enhance marketing efforts, and to provide networking opportunities. Choices among several marketing and technology forums create opportunities to learn new skills and brainstorm with other dealers. The dealer roundtable discussions and regional group meetings are a great forum for voicing opinions and discussing thoughts on the industry.
Financial Management PRIDE’s financial team works with the information technology department to combine financial organization with streamlined technology for faster payments, faster financing, and better rebate tracking.
Marketing PRIDE provides its dealers with access to a team of on-staff designers to produce professional marketing material. The most popular piece is a direct mail catalog with merchandise selected by the dealer. A graphic designer is assigned the specific task of creating this catalog to meet the dealer’s needs for their local market. Catalogs are not the only material the marketing staff can produce. They construct custom-designed material from flyers to post cards to presentation folders. Since the work is all done within PRIDE, dealers can be certain that their work is being given all the attention it deserves at attractive pricing.
Technology Since day one, PRIDE has endeavored to be the foodservice equipment and supply industry leader when it comes to operational technology. They have kept this goal by creating innovative new software and web-based applications to help dealers operate their dealerships more efficiently and more profitably. PRIDE also hosts websites for its dealers and offers its dealers access to e-commerce sites and business-to-business systems. PRIDE develops these tools in-house to keep up with constantly changing technology. Since it does not rely on outside firms to handle its technology needs, PRIDE is able to implement change quickly and easily without over-paying for the services.
Training PRIDE hosts regional sales training sessions for dealer sales reps and other personnel.